TL;DR- BubbleGum Kids has all the markings that make a good NFT collection:
- Good distribution and economics
- A strong founding team
- A solid roadmap
- A strong community backing
We’ll go over how the BGK project fits the above criteria that makes an NFT collection legit. Within the zoo that is the NFT space, this collection has some serious potential and is one to watch out for.
One more time, what are NFTs?
NFTs are more or less digital art. Art (as an asset class) has outperformed nearly everything else over the past 30 years. If cryptocurrencies were stocks, then NFTs would be collections of canvassed art sitting in museums and vaults. NFTs hold similar properties to physical art:
- They are one of a limited number
- They belong to an owner
- They hold, lose, or increase their value
- They provide daily utility (people argue this one)
If you’re one of the people who doesn’t ‘get’ the NFT space- you don’t have to. Just know that humans have an innate ability to attach value to things that don’t necessarily have everyday utility. For instance- what is gold good for? Nothing, really. According to Warren Buffett it does “nothing but sit there and look at you.”
BubbleGum Kids NFTs
According to its website, BubbleGum Kids is ‘a collection of 10,000 randomly generated NFTs on the Ethereum blockchain’. The collection is available to buy and trade on OpenSea.io, currently the largest trading platform for NFTs by volume. This is good because you want to be able to find buyers when it. The liquidity of an asset is important.
The initial minting of the NFT sold out quickly, like a lot of collections do.
BubbleGum Kids were initially created by @bubblegum_nft, in honor of his favorite bored ape feature from the Bored Ape Yacht Club- apes blowing bubblegum.
Buying BubbleGum Kids NFTs
Be sure to look at my article on how to use rarity.tools to look at the ‘rarity score’ of the BGK you’re interested in. Remember- price is what you pay, value is what you get. The NFT market is grossly inefficient- which means there’s both a higher likelihood that you’ll get ripped off AND that you’ll get something valuable on the cheap. Part of the art of NFT investing is finding the undervalued gems.
There are plenty of resources out there to help you make your first NFT buy on OpenSea.
How BGK holds up against my NFT evaluation metrics
The BGK Discord has nearly 40,000 members as of this writing, which is a lot. One of the top criteria for me for investing in an NFT collection is a strong backing with lots of clout. BGK’s founders also have pretty hefty followings on Twitter as well.
Rarity of traits
All 10,000 BGK NFTs were completely randomly generated per the project’s website.
If there are specific NFTs within the collection that have a multitude of rare traits, these could be specifically valuable. When there are specifically valuable NFTs in the collection, it can boost the value and clout of the entire collection.
Once more, be sure to check out rarity.tool’s BGK rarity scores and rankings to see which in the collection are particularly valuable.
Distribution of NFTs across holders (trading metrics)
These on-chain metrics can give us strong clues into the supply and demand picture of an NFT collection. This is very similar to on-chain analysis for cryptocurrencies as well.
For market liquidity purposes, we want to see that the NFTs are spread out across a plethora of owners, instead of the majority of the collection being held by a few individuals. We do see this, with the 10,000 NFTs being spread out across 3,500 owners. This means that on average, each BGK holder owns 3 NFTs from the collection. This is ideal.
This is similar to the tokenomics of certain cryptocurrencies- we want to watch out of shitcoins and memecoins whose sole purpose is to make their founders rich. NFT collections can do the same thing- i.e. the founding team holds 70% of the assets and makes bank on a rug pull when they sell everything and the prices of the NFTs in the collection crash.
If each owner of BGK owned 20-40 different NFTs from the collection, there is a lot more risk of volatility and sell-offs in the collection if one or more of these holders panics and decides to sell.
Another good sign with this collection is the consistent trading volume. Many NFT collections experience a boom in volume upon release, but BubbleGum Kids has experienced a nice steady trading volume flow.
BubbleGum Kids project roadmap
Perhaps the most exciting thing about BubbleGum Kids is the project’s roadmap. A project’s roadmap is important for two reasons. The first is that new releases from the project could get the original collection more clout on the internet, social media, and elsewhere, raising its value. The second reason is that airdrops to existing owners of BGK NFTs could be extremely lucrative.
BGK’s roadmap includes hints of air drops of land from the metaverse, the release of custom merchandise, and an air drop. Air drops can be awesome!
A good example of this is the Mutant Ape Yacht Club. For those of you who don’t know, one of the most popular NFT collections ever is the Bored Ape Yacht Club. The Mutant Ape Yacht Club NFTs were originally air dropped to existing Bored Ape Yacht Club NFT holders for free. Now the floor price for a Mutant Ape Yacht Club NFT is 6 ETH- about $23,000 at time of writing!
The last thing I’ll add is that if you’re in the NFT space for a quick buck, you’re in the wrong place. Too many investors ape into whatever collection is hot and YouTubers are talking about, and then trading activity dies off and the price is flat. You’ve got to be the type of person who holds through these periods- not financial advice, of course!
It helps if you like the NFT that you’re buying, you enjoy the NFT space, and you enjoy the journey. My experience has shown me that those things are important precursors to profits in this space.